One week after launching her career in the music and entertainment industry as executive assistant for Dan Smalls Presents, Sarah Eichhorn ’17 was working shows with national acts, including The Shins, Jack White and the Avett Brothers. In her ongoing role with the company, Eichhorn markets shows in the Upstate N.Y. region while overseeing day-to-day operations and living out her dream of working with artists and performers.
Dan Smalls Presents is one of the largest concert promoters in Upstate N.Y., and organizes events such as the annual concert series at Ommegang Brewery and the Inaugural Cayuga Sound Festival. They also book shows for venues including State Theatre of Ithaca, N.Y., and the Smith Opera House in Geneva, N.Y.
“Putting on a music festival as a company was one of the most challenging and rewarding experiences I have ever had,” says Eichhorn. Her most recent projects include preparing for the Cayuga Sound 2018 lineup announcement, as well as traveling to SXSW Festival in Austin, Tex. where she is learning from industry professionals and scouting new acts at the internationally attended festival.
While at HWS, Eichhorn hosted a weekly radio segment on WHWS/WEOS, the Colleges’ radio station. Hosting her own show gave Eichhorn the opportunity to curate a playlist for her audience that included a “wide assortment of old classics, alt indie rock, folk jams and angry music” and allowed her to pursue her love of music while majoring in international relations. In 2017, the Colleges’ were named 17th in the nation for best college radio station by the Princeton Review.
During her junior year, Eichhorn secured a competitive internship at Mick Management, a highly respected music management group in Brooklyn, N.Y., with a roster including Ray LaMontagne, Leon Bridges and Maggie Rodgers, after seeing an internship posting through the Salisbury Center for Career, Professional and Experiential Education. Eichhorn says it was an experience that “solidified her decision to pursue a career in the music industry.”
Above, Eichhorn poses with Questlove, drummer for The Roots.