David W CraigEmeritus Professor of Chemistry
Joined faculty in 1979
Postdoctoral, Cornell University
Ph.D., California at Riverside
B.A., California State at Chico
Alcohol Abuse Prevention on College Campuses and in Secondary Schools
Late Night Blood Alcohol Concentrations of College Students
Electronic Media for Alcohol Abuse Prevention
Student-Athletes and Alcohol Consumption
Biochemistry and Pharmacology of Alcohol
Biochemistry I (CHEM 448)
Biochemistry II (CHEM 449)
Courses Taught Occasionally:
Intro. General Chemistry (CHEM 110)
Intermediate General Chemistry (CHEM 280)
Alcohol Use and Abuse (BIDS 295)
Perkins, H.W.; Craig, D.W. "Student-Athletes' Misperceptions of Male and Female Peer Drinking Norms: A Multi-Site Investigation of the 'Reign of Error'." Journal of College Student Development, 2012, 53, 367-382.
Perkins, H.W.; Craig, D.W.; Perkins, J.M. "Using Social Norms to Reduce Bullying: A Research Intervention in Five Middle Schools." Group Processes and Intergroup Relations, 2011, 14, 703-722.
Perkins, J.M.; Perkins, H.W.; Craig, D.W. "Misperceptions of Peer Norms as a Risk Factor for Sugar-Sweetened Beverage Consumption among Secondary School Students." Journal of the American Dietetic Association, 2010, 110 (12), 1916-1921.
Perkins, J.M.; Perkins, H.W.; Craig, D.W. "Peer weight norm misperception as a risk factor for being over and underweight among UK secondary school students." European Journal of Clinical Nutrition 2010, 64, 965-971.
Craig, David and H. Wesley Perkins. 2008. "Learning about Student Alcohol Abuse and Helping to Prevent It through Service-Learning Initiatives." In Rimmerman, Craig A. (Ed.) Service-Learning and the Liberal Arts, Lanham: Lexington Books, pp. 151-169.
Turner, James, H. Wesley Perkins, Jennifer Bauerle. 2008. "Declining Negative Consequences Related to Alcohol Misuse Among Students Exposed to a Social Norms Marketing Intervention on a College Campus." Journal of American College Health, Vol. 57, No. 1, pp. 85-93
Perkins, H. Wesley. 2007. "Misperceptions of Peer Drinking Norms in Canada: Another Look at the 'Reign of Error' and Its Consequences among College Students." Addictive Behaviors, Vol. 32, No. 11, pp. 2645-2656.
Perkins, H. Wesley, and David Craig. 2006. "A Successful Social Norms Campaign to Reduce Alcohol Misuse among College Student-Athletes." Journal of Studies on Alcohol, Vol. 67, pp. 880-888.
Perkins, H. Wesley, and David W. Craig. 2003 "The Imaginary Lives of Peers: Patterns of Substance Use and Misperceptions of Norms among Secondary School Students." In H. W. Perkins (ed.), The Social Norms Approach to Preventing School and College Age Substance Abuse: A Handbook for Educators, Counselors, and Clinicians, San Francisco: Jossey-Bass, pp209-223.
Perkins, H. Wesley, and David W. Craig. 2003. "The Hobart and William Smith Colleges Experiment: A Synergistic Social Norms Approach Using Print, Electronic Media and Curriculum Infusion to Reduce Collegiate Problem Drinking." In H. W. Perkins (ed.), The Social Norms Approach to Preventing School and College Age Substance Abuse: A Handbook for Educators, Counselors, and Clinicians, San Francisco: Jossey-Bass, pp 35-64.
Perkins, H. Wesley, and David W. Craig. 2002. A Multifaceted Social Norms Approach to Reduce High-Risk Drinking: Lessons from Hobart and William Smith Colleges. Newton, MA: The Higher Education Center for Alcohol and Other Drug Prevention and the U.S. Department of Education.
Recent External Grants:
Department of Education #Q184N050024 (2004-2007): "Most Valuable Players - A Model Program Reinforcing Positive Norms, Correcting Misperceptions, and Reducing High-Risk Drinking Among Student-Athletes"
Department of Education #S184H010086 (2001-2004): "Most Valuable Players - A Project Reinforcing Positive Norms, Correcting Misperceptions, and Reducing High Risk Drinking Among Student-Athletes"
NSF-MRI #0116219, $85,395 (2001-2005): "Acquisition of an Advanced High Performance GPC/SEC Instrument for Polymer Characterization" (with de Denus and Parish)
Hobart and William Smith Colleges Faculty Teaching Prize (1992)
Hobart and William Smith Colleges Faculty Community Service Prize (1997)
National Institute of Health Postdoctoral Fellow (1977-1979)
Member, American Chemical Society
Reviewer, National Science Foundation
Reviewer, Journal of Addictive Behaviors
Reviewer, Journal of Health Communications
DAVID W. CRAIG, Ph.D. is professor of chemistry and director of the Hobart and William Smith Colleges Alcohol Education Project with his collaborator, Professor H. Wesley Perkins. He conducts with his students a research program on collegiate alcohol consumption. He is a leader in interdisciplinary program development particularly in the integration of the sciences into programs focusing on health and wellness at both the college and secondary school levels and has published numerous publications and a recent film on this subject. The Alcohol Education Project has received two "Model Program" grant recognition awards from the U. S. Department of Education for success in preventing alcohol abuse in a college-wide population and for one focusing on intercollegiate athletes. Most recently he has developed a social norms program for bullying prevention in middle schools and made resources for this program available on the web (www.socialnormsurveys.org and www.youthhealthsafety.org). His work has been featured on CNN, ABC News' 20/20, and numerous print media.