Follett ’19 Markets for Nike, Detroit Grand Prix – Hobart and William Smith Colleges \
The HWS Update

Follett ’19 Markets for Nike, Detroit Grand Prix

For Brooks Follett ’19, his future in marketing began among the towering skyscrapers of Shanghai, where for two summers he shadowed executives at Nike and helped them coordinate itineraries for their most influential professional athletes.

“I was meeting with Kobe Bryant’s manager and discussing, ‘Would Kobe like this? Would Kobe like that?” says Follett, who collaborated on Bryant’s promotional tour throughout China during the summer of 2015. “It was an extraordinary thing to do; I was incredibly fortunate to have the opportunity.”

The media and society major and Statesman rower was transformed by the marketing world. “The experience showed me what sports marketing was all about and that’s where I really fell in love with it and started to realize that this is something that I want to do.”

Last summer, Follett remained stateside working for the marketing firm OTTO where he assisted with the social media for the Detroit Grand Prix, an IndyCar race responsible for bringing millions of tourism dollars to the city each year.

“What I love about marketing is that I’m able to put my fingerprints on something. I was able to see my content on their webpages and show pride in my work,” says Follett, whose efforts produced more than two million impressions on multiple platforms. “Being able to make a difference during an internship and doing something that benefits a company is what I find rewarding.”

In addition, Follett believes his minor in entrepreneurial studies provides a liberal arts approach to honing his skills. “My Entrepreneurial Leadership class was extremely valuable,” says Follett, who developed products, business plans and marketing strategies with classmates throughout the course. “I realized what it’s going to be like when I’m working toward new goals in a professional setting.”

Follett is preparing for next summer with help from the Salisbury Center for Career, Professional and Experiential Education, editing his resume, conducting mock interviews and networking.

On campus, Follett works for the Office of Admissions and has been a part of the Statesmen rowing team for three years.