Meet the Pitch Semi-Finalists – Hobart and William Smith Colleges \
The HWS Update

Meet the Pitch Semi-Finalists

Eight student projects are advancing to the next stage of the annual entrepreneurial contest.

From environmental sustainability to the prison industrial complex, student health to financial security, semi-finalists for the 2021-22 Todd Feldman ’89 and Family Pitch Contest are proposing sophisticated startup ideas to address social challenges and seize opportunities for innovation.

From the group of eight semi-finalists, four will be selected to pitch their ideas to an HWS audience and panel of alum judges. One winner will be selected for the $10,000 prize to develop their project into a full-fledged enterprise. The 2021-22 Pitch event will be held March 3, 2022 at 7 p.m.

RC Collections (Corina Alexander ’22 and Rejaun Heusner ’22)

RC Collections is a clothing brand that calls attention to the injustices and problems related to incarceration faced by African Americans. The brand offers a new way to speak out through fashion and push others to think, learn and strive for change.

Utime (Sreyan Kanungo ’23, Reece Wilson ’24 and John Maloney ’24)

Utime is an intelligent and improved calendar service for college students that simplifies scheduling to boost academic performance, physical health and mental well-being.

FibrWorks (William Kline ’23, Brendon Bennett ’23 and Moritz Marchart ’22)

For sporting goods manufacturers seeking a marketable product to replace environmentally unfriendly carbon-fiber, FibrWorks supplies a hemp composite that closes the gap between performance, price and ESG goals.

Campus4UM (Alice Mitchell ’22)

Campus4UM is a unique online community, supported and moderated to ensure a safe and constructive experience, fostering the core values of inclusion, community participation, kindness and sustainability.

Automated Brand Guide (Katherine Ruggles ’22)

ABG is a SaaS product that allows startups to create their own brand guide online, rather than relying on an expensive outside marketing agency. The software offers tools for creating a strong brand identity and expressing values and promises.

Green Growth Real Estate (Jackson Mischler ’24, Peter Hotaling ’24 and Owen Hotaling ’24)

Green Growth Real Estate is an eco-friendly, equity-based real estate investment trust (REIT) that provides college students with sustainable off-campus housing options through the acquisition and eco-friendly renovation of multi-unit residential properties in college towns.

Ca$h Flow (Justus Bey ’23)

Ca$h Flow will help the next generation of parents, business owners and leaders take a better approach to their financial health with innovative and accessible e-learning tools. The goal is to allow anyone around the world to learn financial literacy from the basics of credit to the home-buying process.

Beaute’ Skin Care (Niima Sellah ’23 and Malak Fadlou-Allah ’24)

Beaute’ Skin Care is a skin care regimen designed to break unrealistic standards and encourage people to accept and maintain a healthy relationship with their skin. Products are BPA-free with minimal, renewable and biodegradable packaging to help minimize waste.

Learn more about the Pitch.

In the photo above, Harrison DeMaira ’19 presented his business plan for Icon Influencer Marketing, a platform that connects social media content creators (YouTubers, bloggers, vloggers) with brand owners who want to run advertisement campaigns on social media.