Between 8 a.m. EST Wednesday, Feb. 27 and 8 a.m. Thursday, Feb. 28, HWS Athletics Day of Donors raised $165,895 from 3,515 donors. Including the bonus funds generated through the Mason Challenge, sponsored by Trustee Scott ’81 and Lynn Nowadly ’80 Mason P’13, a total of $193,895 was raised.
“The HWS Athletics Day of Donors is a game changer for our teams,” says William Smith Athletics Director Deb Steward. “Financially, it provides funding for equipment, team travel, team gear and other important needs that unfortunately, we are unable to provide through operating dollars. It engages our alumnae and alumni to support their team of choice, reminisce about the good old days and reconnect with teammates and coaches. Our parents and friends of our programs also get excited about the competition. And the competitive nature of the event drives our coaches and student-athletes to be creative in their efforts to encourage support.”
“We are all extremely grateful for the continued support from our alums, families and friends of Hobart Athletics,” says Interim Director of Hobart Athletics Brian Miller. “The Athletics Day of Donors is just another glowing example of the generosity displayed by Statesmen across all sports, and our coaching staff and student-athletes are very appreciative of all the gifts forwarded on this record-breaking day. Thanks once again…and hip Hobart forever!”
In advance of Athletics Day of Donors, Statesmen and Herons teams were assigned a donor goal, with the top three teams for Hobart and for William Smith to receive bonus funds — $3,000, $2,000 and $1,000, respectively — based on the percentage by which they surpassed their original goals.
Early in the afternoon, however, when the donor number surpassed the 1,200 mark, the Masons offered to double the bonus cash for the top three teams for each College, and added a $1,000 incentive to all other teams that reached their donor goals. By the end of the 24 hours, all teams had surpassed their goals.
Thanks to the Mason Challenge, Steward says, “the contest skyrocketed from their generous challenge gifts and provided enthusiasm for those teams with inherent challenges to keep pushing to exceed their goal.”
Bob O’Connor P’22, vice president for HWS Advancement, is thankful for the increased participation across the span of generations of alums. “The Colleges are proud and grateful to have some of the most engaged alums in the country.”
This year’s outreach relied on series of social media updates, emails, and videos featuring teams, athletes and coaches to encourage giving. The Colleges used the GiveCampus platform to track and report on gifts, goals and challenges.
HWS Athletics Day of Donors was a collaborative initiative between Hobart Athletics, Williams Smith Athletics, the Heron Society, the Statesmen Athletic Association, coaches of all HWS sports and the Office of Advancement, with support from the Office of Communications.