As a 2018 Charles H. Salisbury Summer International Internship Stipend recipient, Brooks Follett ’19 is getting firsthand industry experience before entering the job market, working as a clients/partnerships intern with IPG Mediabrands in Australia.
The creativity, innovation and ambition that characterize the marketing industry, Follett says, is what drew him to an organization like IPG, a global media holding company of Interpublic Group, one of the world’s largest advertising networks. Founded in 2007 to administer all of IPG’s global media related assets, the company now manages more than $37 million in marketing investments on behalf of its clients and employs over 8,500 specialists in more than 130 countries. HWS has built a relationship with the firm through Brian McMahon P’10, president and CEO of IPG’s holding Orion Worldwide.
Follett’s internship experiences this summer span both the creative side and the business side of the industry, developing presentations around client requests with his team while reviewing work orders and connecting with media agencies about rates and billing.
As a media and society major, adjusting to the differences in consumer demographics and preferences as well as a different business culture, has been enlightening, Follett says. His academic background “has given me the proper skills” to thrive in that multifaceted environment. “The experience I have had in Australia so far has allowed me to understand the Australian population and figure out consumer habits, while working in one of the top markets globally.”
Meanwhile, living so far from home and adapting to the new ideas and experiences that come with the internship “has been both challenging and rewarding,” he says. “Having that added challenge of living in another country has been a wonderful opportunity.”
With IPG’s emphasis on “consumer advertising, digital marketing, communications planning and media buying, public relations and specialty marketing,” Follett explains that this summer’s internship “is the most important and last opportunity I have before graduating to work with creative professionals in emerging international markets” — and great preparation for his plans after graduation: to join a U.S. agency with international operations and opportunities to travel.
Created in 2007 by Honorary Trustee Charles H. Salisbury Jr. ’63, P’94, L.H.D.’08, the Salisbury Stipend is one of the most ambitious programs in the Colleges’ history. The program provides financial support for travel, lodging and expenses for students interested in pursuing an international internship experience in a location of the student’s choice. By supplementing classroom education with professional experience, students gain a practical understanding of the demands and rewards of future career opportunities as well as an opportunity to test their skills and realize their potential.