von Brauchitsch ’18 Lands Internship in Magazine Industry – Hobart and William Smith Colleges \
The HWS Update

von Brauchitsch ’18 Lands Internship in Magazine Industry

This summer, Monika von Brauchitsch ’18 is pursuing her interests in digital marketing and online media through an internship with luxury lifestyle magazine Serendipity.

Serendipity magazine is a local publication I’ve always been familiar with, so when I was looking into internship opportunities, I immediately reached out to them,” explains von Brauchitsch of Fairfield, Conn.

Serendipity is geared toward the modern Fairfield and Westchester County resident and provides editorial content on trending fashion, food, health, home, business and travel.

As an editorial intern, von Brauchitsch will combine her two majors, media and society and writing and rhetoric, drawing from both to help write and edit articles, update the company’s website, produce material for a weekly newsletter and brainstorm ideas.

She believes her internship aligns with her career path. “Career-wise I am interested in digital marketing and online media,” she says. “Serendipity has a large online presence which is helpful to gain experience in.”

And von Brauchitsch knows she’s up for the challenge after spending last summer interning with Spoon University, a media company that gives college students the opportunity to write about various food trends happening in their communities.

A passionate writer, von Brauchitsch says that through her writing and rhetoric classes she found her writing style. “It’s much different than writing hard news or fictional stories, which was crucial to understand for this internship,” she notes.

She praises her media and society classes for helping her build a publishing foundation.

“This past spring semester I took Professor Cheryl Forbes’ course, Intro to Publishing, where we worked with InDesign and Photoshop to create a magazine.” von Brauchitsch explains. “This class truly helped prepare me for this summer by learning about the magazine industry and gaining an extensive background on different programs we use at Serendipity.”

A Spanish minor, von Brauchitsch has held a variety of positions on campus, including working as the blog intern for the Office of Intercultural Affairs and as a programming assistant for the Center for Global Education. She studied in Seville, Spain in Fall 2014.