Ronald Johnson ’90 left a job on Wall Street for a job on Main Street 10 years ago. An article in the New York Amsterdam News looks at the impact he has had on Harlem and its young people through his Papa John’s franchises.
“I worked first for the Federal Reserve Bank and then for a chief economist on Wall Street. My last job was in corporate finance at Merrill Lynch. I worked in finance for 15 years, but deep down inside, I knew there was more opportunity on Main Street than on Wall Street. I kept revisiting that but didn’t know how to do it,” Johnson said.
The article explains how and why he made the move to the franchise restaurant business. “Ten years ago, franchises were new in Harlem. A lot of these franchises had suburban business models and didn’t think about doing business in urban areas. For the last 10 years, we’ve customized this business and made it our own. Mine was the first Papa John’s in New York City at 703 Lenox Avenue,” he said.
The article notes Johnson employs local high school and college students at his four Papa John’s restaurants and works directly with them to teach them about business and provide them with skills that will help lead to successful futures.
“Over the last 10 years, I would say 300 kids have gone through Papa John’s Harlem. They come back and say, ‘I’m in college,’ ‘I’m in the military.’ They go off to other jobs. The goal is to leave them better than when they came in,” he said.
Johnson earned a B.A. in economics from Hobart College. As a student, he was active with WEOS and the African American Student Coalition. The full story follows.
New York Amsterdam News
Ronald Johnson serves pie and life lessons in Harlem
Jasmin K. Williams • Special to the AmNews • January 12, 2012
Ronald Johnson is a businessman. He grew up in the Bronx but was always pulled back to Harlem and his grandmother, who lived near 113th Street and Lenox Avenue. The 46-year-old former Wall Street financier was the first in his family to graduate from high school. He went on to Hobart College and New York University, earning an MBA in finance and international business before landing a job on Wall Street. But Harlem kept calling.
“I worked first for the Federal Reserve Bank and then for a chief economist on Wall Street. My last job was in corporate finance at Merrill Lynch. I worked in finance for 15 years, but deep down inside, I knew there was more opportunity on Main Street than on Wall Street. I kept revisiting that but didn’t know how to do it,” said Johnson.
“I got involved with the franchise business through a program called Neighborhood Franchise administered by Clifford Simmons and the Abyssinian Development Corporation.
“Ten years ago, franchises were new in Harlem. A lot of these franchises had suburban business models and didn’t think about doing business in urban areas. For the last 10 years, we’ve customized this business and made it our own. Mine was the first Papa John’s in New York City at 703 Lenox Avenue,” he said.
Johnson has opened restaurants on 125th Street, in Hamilton Heights, Morningside Heights and East Harlem and has used his businesses to give back to the community. He employs local high school and college students, giving them a paycheck and, more importantly, an opportunity to learn about business. He also shares his spoils, giving to schools, churches and supporting other community initiatives.
He recently came under fire for an incident at his Hamilton Heights store, where an employee identified an Asian-American customer, Minhee Cho, as “Lady Chinky Eyes” on a store receipt. Cho posted the receipt on Twitter and a firestorm ensued, but Johnson and Papa John’s acted swiftly and responsibly. Fifteen minutes after the incident was reported to him, the decision was made to fire the offending employee. Johnson spoke exclusively with the AmNews about the turn of events and how his company has taken steps to make sure this never happens again.
“This is a 16-year-old young lady who lives with her grandmother. When I brought this to her and told her that I would have to fire her, she just broke down in tears. She honestly did not know that she had done something very wrong,” he said.
“It’s sad, but it presents an opportunity to address potential issues moving forward. I believe that she really did not mean to offend the young lady. She did not understand how it was offensive at that moment, but now she definitely understands. I heard about this at 4 p.m., and by 4:15 p.m. the determination was already made to fire her.
“We’ve been in Harlem for 10 years. We have 110 employees and this is the only time anything like this has ever happened. It wasn’t appropriate, it wasn’t right and it should not have happened. I was, frankly, very surprised. We’ve changed our operation. We’ve taken steps to eliminate any kind of problem like this in the future. It’s a learning opportunity for us. It’s a growth opportunity for us. I take this very, very seriously,” he said.
“We’ve scheduled sensitivity training for my company. We’ve learned a very valuable lesson, and that lesson is that there is never enough training. We all have to be caretakers of culture and we have to protect and nurture culture. We need to be transmitting this to our children and we’re not doing that,” Johnson said.
“I hire young people, Black and Latino kids, for three hours a day. You become their teacher, their priest,” he went on to say. “There are so many issues that these kids have. Can you shape a person’s life in that short a time? I’d like to think that if we act in a positive fashion and serve as positive role models, that maybe we can. These are good, solid people who make mistakes. I am deeply saddened by this and it’s a lesson learned.
“We serve with the utmost courtesy and respect. It’s something I drill. We try to do our very best to treat the people of Harlem with respect. Business should not be asked to solve social problems, and this is a social problem.
“They come out of school and they come to work. We’re the next step. We try to shape them into productive employees. I try and train them in the ways of making a product and making money,” Johnson said.
Papa John’s issued an official statement regarding the incident: “We were extremely concerned to learn of the receipt issue in New York. This act goes against our company values, and we’ve confirmed with the franchisee that this matter was addressed immediately and that the employee is being terminated. We are truly sorry for this customer’s experience.”
While this was a harsh lesson to learn, it was, in fact, one of the many important lessons that Johnson’s employees take with them.
He starts at the beginning, helping young job seekers spruce up their résumés, correcting language and grammar. He also teaches them about proper business conduct, things like being on time and dressing appropriately.
“There’s a basic business principal about coming to work on time. I can’t tell a customer that they can’t have a pizza because my employee didn’t come to work on time,” Johnson said.
Johnson is also quick to spring into action to help his community. When he heard that schools were cutting back on the traditional pizza party due to lack of funds and that teachers were paying for them out of their own pockets, he stepped in to help.
“Pizza parties are great social outlets for these kids. We work with schools here in Harlem like Frederick Douglass Academy and Thurgood Marshall Academy. We also work with churches and nonprofits like Abyssinian. I’m giving back to Clifford Simmons, who got me interested in franchises in the first place. We get the product out there. It’s a win-win.
“I’ve touched every single school in Harlem and a quarter of the churches and nonprofits. We underwrite a basketball league, and next year we may do a football league. I’m thinking about the Harlem Jets, a well supported and organized football league.
“The recession has really been bad. It has cut back on a lot that we can do, but it doesn’t lessen our commitment to working with the schools or with the community because, at the end of the day, we’re all suffering collectively, but we have to continue moving.
“Over the last 10 years, I would say 300 kids have gone through Papa John’s Harlem. They come back and say, ‘I’m in college,’ ‘I’m in the military.’ They go off to other jobs. The goal is to leave them better than when they came in. They know how to be courteous. They know how to answer the phone. They know how to come to work on time. No one works for me who does not come to work on time. That is a big pet peeve,” he said.
It’s clear that Johnson is right on time in his quest to be a successful businessman in Harlem, paying it forward, helping the community and always looking for ways to improve his product and the lives of those young people who work for and with him.
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