4 January 2024 • ArtsSTEM Nguyen ’25 Interns with TikTok By Annette Stephens '24

Preparing for a career in marketing, Van Nguyen ’25 gained valuable experience during an internship with TikTok’s parent company, ByteDance.

This past summer, Van Nguyen ’25 completed an internship with ByteDance, the parent company of TikTok. As a digital marketing intern, Nguyen designed banners for more than 30 events and gameshows as well as created promotional videos for TikTok's official account, reaching over two million people.

“Working with a company at the forefront of social media and marketing allowed me to combine my passion for digital storytelling with a unique and rapidly evolving industry,” says Nguyen, a content creator on YouTube whose page has more than 21 million views and 240,000 subscribers.

A Media & Society and Theatre double major with a minor in Economics, Nguyen credits her coursework for providing “a strong foundation in media theory, advertising culture, stage skills, video production and socio-economic trends.”

Nguyen sees the internship as a “launching pad” for her future career. She says she gained extensive networking opportunities through the experience and was able to enhance her understanding of digital marketing strategies. She is grateful for the opportunity to improve her skills in content creation and social media management.

“The insights gained, coupled with the global perspective acquired, will undoubtedly enrich my academic pursuits at HWS and position me as a valuable asset and informed professional in the ever-evolving field of marketing,” says Nguyen.

On campus, Nguyen is involved with the Asian Student Union, HWS Theatre productions and Dance Marathon Club. She has had her artwork showcased at the Davis Gallery at Houghton House. She studied abroad in Bali, Indonesia in a program led by Associate Professor of Theatre Christopher Hatch which focused on local art and entertainment.

In her native country of Vietnam, she leads a team of nine people to preserve and promote national heritage through the Dong Ho Folk Paintings Project, producing videos and articles to raise awareness of artwork that has cultural significance.