Catherine J. Williams
Vice President for Marketing and Communications
Hobart and William Smith Colleges
300 Pulteney Street
Geneva, NY 14456
(315) 781-3540

Brand Standards

Hobart and William Smith’s brand is built to communicate our values. From the words we use to tell our story to specific color codes for our logo, every decision has been made intentionally and informed by our collaborative community. Consistent use of our identity not only increases brand awareness, it also reinforces who we are: a community working toward the same goal. Please refer to the standards documents below for specifics on messaging, logos, color and typography. Contact the Office of Marketing and Communications with questions.


Email Signature

PowerPoint Templates

Logos and Licensing

Hobart and William Smith Colleges’ identity is officially licensed. The Office of Marketing and Communications manages the proper use of our name, logo and marks to protect the integrity of our identity, brand and reputation. All members of our community, including employees, students and alums as well as outside vendors must work with our division to create branded merchandise with any HWS marks, name or lock-ups. Contact Director of Marketing Gina Kane for assistance.